A top-selling grab-and-go bar at Erewhon, designed for today’s wellness-focused customer. Intro offer for new retail partners — 50% retail margin Cryptic’s Oat Cacao Superfood Bar is a plant-based bar that delivers clean, sustained energy - without the protein-heavy positioning of traditional bars. This is the kind of product customers reach for: • as a quick breakfast on the go • as a mid-afternoon pick-me-up • alongside their coffee or post-workout Made with oats, raw cacao, and a functional mushroom blend (cordyceps, shiitake, ashwagandha), it supports energy, focus, and overall wellbeing - while still tasting indulgent. Why it works in-store: • Proven sell-through — top seller at Erewhon • Strong repeat purchase behavior • Fits naturally into grab-and-go / front counter placement